OUR VALUES

ETHICAL AND SOCIALLY RESPONSIBLE
Using natural ingredients, our products are non-harmful to you and the environment. We also support local business, which is why all our partners are Australian based.

CRUELTY FREE
No animal testing. Our products are ethically tested and cruelty free.

SUSTAINABLE
Our ingredients are sustainably sourced and farmed.

AUSTRALIAN MADE AND OWNED
We’re proudly Australian. Our products are Australian made, contain natural Australian ingredients and are approved for Australian conditions.

VEGAN | SLS & PARABEN FREE
Our products are vegan and are SLS & paraben free.

RECYCLABLE
Where possible, we’ve used recycled paper and cardboard to create our packaging – and most of our packaging is recyclable. We recommend repurposing or reusing our bottles, or following the recycling instructions on our packaging.

ACCEPTANCE, SUPPORT AND BROTHERHOOD
Acceptance, Support and Brotherhood. Be yourself. Whoever that is! We support the Alannah & Madeline Foundation, who are dedicated to keeping children and young people free from bullying, violence and trauma wherever they live, learn and play.


WE'RE ABOUT YOU
Providing you with the tools you need to feel confident, look your best and be your best, every day. Be Fearless. Be Confident. Be you.